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White Rock Coffeehouse is a local favorite in Dallas with big potential. This campaign expands WRC’s local success into a nationally scalable brand.
As a printmaker, as well as a graphic designer, I chose to incorporate letterpress printing into this project.
Professor
Stephen Zhang
Stephen Zhang
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In order to parallel the craftsmanship of coffee preparation, I choose to incorporate letterpress printing. This allowed me to utilize authentic textures throughout the campaign.
I printed this imagery using polymer plates on a platen press and incorporated pressure printing with burlap to create the textured effect.
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Coffee is central to the White Rock Coffeehouse story. Each location will boast a unique blend.
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While many people enjoy their drinks in the coffeehouse atmosphere, a caffeinated kick is often picked up on the way to work. WRC’s packaging is an opportunity to share the brand on the go.
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Coffee and food are a great pairing and White Rock Coffeehouse has plenty of classic and seasonal options to choose from. For this campaign, I created packaging for two of their most popular items, baked goods and to-go lunch boxes.
The to-go boxes are adaptable to daily offerings
and changes in stock by using sticker labels.
and changes in stock by using sticker labels.
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The photographs in the social campaign were shot by me.
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For those on the go, the White Rock Coffeehouse app is an easy way to order ahead or check in on upcoming events.
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Letterpress elements are used to retain the handcrafted feel of the brand even on digital platforms.