These emails were a valuable opportunity for me to work alongside a variety of teams at James Avery. I would receive a request from marketing with the email theme and jewelry they wanted to include. After that, I communicated with marketing to finalize existing files, make edits, and request new shots to best showcase the jewelry while also fitting in the copy. I met with the rest of the graphic design team to review the progress of the emails and ensure they fit the cohesive James Avery feel.
During my internship, I created multiple summer emails and the first batch of fall emails (pictured below). I created an illustrated footer for the fall emails to be used by the design team for the remainder of the season.
While at my internship I also re-designed the Ring Sizing Guide. Previously the guide only included the circle method which required an individual to already have a ring that fit them in order to determine their ring size. I researched and added an additional method, the bars on the second half of the page, to allow customers to determine their ring size in a more accessible way, with a slip of paper or piece of string.
Like many other retail businesses, James Avery utilizes social media to promote their brand. For each email I also created optimized crops to be used on Instagram, Pinterest and other platforms as posts and ads.